Sega’s Gaming Division Sees 13% Decline in Sales

Alright, so picture this: Sega, the big, flashy company famous for all those video games, they’re having a bit of a moment. Sales? Down by 13%, which is kinda like finding your favorite sandwich shop switched all the ingredients overnight. I can almost hear the collective “Uh-oh.”

So, they’ve got this part of their biz called Consumer within Entertainment Contents or something (fancy, huh?), where they made about ¥44.6 billion. That’s $301 million if you’re wondering—still a massive pile, but less than last year’s ¥51.3 billion. What happened there, Sega? Operating income kinda nosedived too, like a skateboarder hitting a pebble. Went from ¥8.9 billion to ¥5.2 billion. Ouch.

Now, they’re claiming the sales for new games are “steady.” Steady like my ability to find my keys in the morning, maybe. They dropped from ¥3.9 billion to ¥2.6 billion. That’s 33%, in case you’re a numbers person. And those catalog sales they were banking on—21.4% down. From ¥11.2 billion to ¥8.8 billion. I can practically hear someone wincing while reading the financial reports.

But wait, hold on. Sega’s all “Hey, don’t worry” because they believe Sonic Racing: Crossworlds and that new Football Manager thing might just pull a rabbit out of the hat. Fingers crossed, I guess?

Anyway, big picture—Sega Sammy, the entire shebang, saw a 22.7% dip. We’re talking ¥81 billion, instead of whatever crazy amount they were expecting. It’s like watching your cake deflate in the oven. So there’s that.