Kaizen Game Works first caught my attention with “Paradise Killer,” a 2020 narrative game that was as captivating to play as it was to delve into its rhythmic prose and explore its colorful characters and intricate world. Now, with their latest game, “Promise Mascot Agency,” I initially thought there was little in common with “Paradise Killer.” However, after immersing myself in its enchanting world for nearly 20 hours, it’s apparent that Kaizen Game Works deserves more than a surface glance. Despite “Promise Mascot Agency” resisting easy categorization, I’d eagerly suggest it to anyone yearning for a game that’s wonderfully offbeat or simply enjoys exceptional gaming experiences.
In “Promise Mascot Agency,” you step into the shoes of Michi, known as “The Janitor” in his yakuza circle. After botching a job, his crime family declares him dead, casting him off to a town rumored to be cursed—fatal for any male yakuza. This quaint rural town, Kaso-Machi in Kyushu, houses a floundering mascot agency Michi must revitalize to repay his hefty debt. You might be wondering what a mascot agency entails. Well, mascots—vibrant, living entities of all shapes and sizes—need jobs too. They raise awareness for events, products, or causes at hand. Alongside your peculiar assistant, Pinky—who amusingly resembles a severed pinky finger—it’s your task to transform the Promise Mascot Agency into Japan’s top mascot agency. And, of course, alongside this mission, unravel the myriad secrets and tales of Kaso-Machi’s townsfolk.
Normally, I’d draw parallels between a game I’m reviewing and other well-known titles, but “Promise Mascot Agency” seems to evade comparisons. You might consider it a narrative adventure in essence, where you traverse a compact, open world, complete community tasks to recruit mascots, enhance Kaso-Machi’s vibrance, and help mascots achieve their dreams. Predominantly, gameplay involves cruising around town in a run-down truck to familiarize yourself with the local life. You’re never stepping out of the vehicle, but no fall damage or collisions are concerning you either. Enhancing your ride helps as you’ll find yourself boosting, leaping off hills, or even into water bodies as you intimately explore Kaso-Machi. The game revels in its oddities, enriching characters with more humanity than expected. Take Trororo, for example: covered in yam with a singular passion for promoting Adult Videos. Or Miss Wambui, the English teacher glued to this rural nook out of love for her students and Japan’s serene countryside. The remarkable writing complements the inventive mascot designs, each becoming unforgettable. Ingeniously, as you advance with the agency, you’re tasked to sell mascot merchandise, a delightful business move that’s left me yearning for gear of mascots like To-Fu, Neko Roll, and Koke-Maru.
Sending mascots on jobs isn’t all smooth sailing, facilitating a minigame card-battler when mishaps arise. You must employ Kaso-Machi’s citizens, dubbed Support Heroes, to tackle these issues, from misaligned boxes and broken vending machines to events disrupted by fanatical admirers. A 60-second window is yours to diminish an obstacle’s health bar through strategic card plays, each boasting unique stats and actions. Initially, these challenges might seem daunting, but assisting your Support Heroes with town quests or frequent chats upgrades their abilities. As the game unfolds, the interlocking systems become clearer. It’s not solely about profit spikes or Promise Mascot Agency’s upscale; your bond with the town becomes the crux of the adventure. While the visuals might project gloom, the experience is surprisingly heartwarming, especially while mastering Kaso-Machi’s routes and nuances.
“Promise Mascot Agency” truly nails the details. While full voice acting isn’t prevalent, cutscenes and mascot introductions are fully voiced, offering depth to every character encountered. I’m particularly fond of the choice mechanic—rather than displaying Michi’s exact response, the game offers the emotion or intent behind it. I wish more narrative games embraced this approach, having often wished my well-intended responses didn’t provoke unexpected character reactions. Instead, Michi communicates feelings like [supportive], [reassuring], or [direct], allowing for player choice and writer flexibility to shape interactions seamlessly. The game ultimately channels the same vibes as “Paradise Killer,” which is indeed high praise. Kaizen Game Works has honed its craft with “Promise Mascot Agency,” surpassing its previous effort. Plus, the soundtrack is a standout, with Alpha Crome Yayo blending lo-fi, Japanese City Pop, and ‘90s arcade beats, perfectly mirroring Kaso-Machi’s ambiance—an irresistible cherry atop a delightful treat.
A notable downside, however, is the Nintendo Switch incarnation can be downright chaotic at times. Inconsistent framerates, delayed rendering of assets, lengthy load times, and pop-ins while driving can diminish the appeal on the Switch. While it remains playable and doesn’t mar the experience severely, if another platform choice exists, I’d advise going with that instead. The nostalgia for classic gaming doesn’t equate to wanting retro-grade visuals. I faced two software crashes during play, with the final act particularly hindered by stuttering frames and minor glitches.
While the game entrusts you to tackle chapters and main quests at leisure, I admittedly got so engrossed with exploration and side quests that the latter chapters breezed by once the agency flourished. “Promise Mascot Agency” doesn’t wall off progression, but I’d advise players to balance side quests with the main storyline and engage with mascots during their ‘life satisfaction review’ whenever possible. Undertaking these en masse late in the game isn’t advisable for most players. The multitude of systems can feel daunting initially, so pace yourself; check in often with Pinky and converse with characters of interest as your journey unfolds.
“Promise Mascot Agency” feels like a hidden gem from the PS2 and GameCube era—said with unwavering affection, highlighting the immense care poured into crafting an engaging story, charming characters, and a meticulously designed world. It’s a rarity to encounter games today that boldly stray from convention: those unconcerned with constant comparisons or trends. Amidst an increasingly risk-averse industry, the refreshing audacity of “Promise Mascot Agency” is surprising and commendable. Yet, beyond its quirks, the game stands self-assured: immersing players in its unique universe while defying gameplay norms with a narrative centered on personal dreams. The developers’ passion resonates through this vivid world and its AI would not convey it—to its players’ delight. While distinct and daring, “Promise Mascot Agency” is an adventure likely to linger if embraced wholeheartedly (and best played off the Switch if possible!).