Oh man, where to even start with this? Meta’s bigwig, Andrew “Boz” Bosworth, you know, one of the OG engineers (like, top 15), threw out this memo not long ago. He was all like, “2025 is gonna be the bomb for Reality Labs,” or – plot twist – it might just crash and burn like an epic tale of “oops.” Talk about setting the stakes high, right?
Lately, it feels like Boz is all in on the greatness train. But hey, let’s be real, the market’s gonna have the final word. Isn’t that always the way?
Catch this: “We’ll wrap up our scorecard by decade’s end, but 2025 is like… the game-changer,” Boz threw out there during some Bloomberg Tech chat. Classic Boz, laying it down.
Apparently, Meta’s Ray Ban AI glasses are turning heads. I mean, they’ve sold something like over 2 million pairs since last October. And that’s before they loaded ’em with AI magic. Last fall, these things were flying off the shelves faster than regular Ray Bans. Seriously, who saw that coming?
Meanwhile, outta nowhere, Google’s all buddy-buddy with Gentle Monster and Warby Parker, cooking up some Android XR smart glasses. Apple’s in the wings with their own version, supposedly coming in 2026. It’s like a tech soap opera, right?
Boz put it in dramatic words: “We popped out of our little secret lab into the limelight with something everyone’s drooling over. Now, there’s this ticking time bomb of competition.” Basically, everything they hustle on this year? It’s mega important – like, more than any year coming or going.
But here’s the kicker: all the showdown with other big shots doesn’t matter squat if nobody’s digging Meta’s AR and VR gadgets, ’cause that’s the key to getting the whole tech world to nod and play along.
Boz drops wisdom from the past too. Like, “The market? It’s like, slow on the pickup with hardware.” Secret sauce? Apparently, you need a bunch of in-house gut feelings and smarts. A pro tip he owes to Sheryl Sandberg, Meta’s old COO.
She always said companies don’t crash ’cause a rival whupped them; no, it’s ‘cause they flopped their own choreography. So Boz, in a coach-like manner, encourages the team to not get lost in who’s who in the market, but focus on sticking to their playbook.
Boz wrapped up with, “We’ve got a crazy big to-do list for the year, and fingers crossed, we’re on it.” There’s this suspense hanging in the air: By year’s end, they’ll see if they hit their goals. But get this – the real test? Five years from now, when hindsight’s 20/20.
Anyway, who knows where all this will land? Time’s a funny thing, isn’t it?