Nintendo Claims Top Spot in Unexpected Bestseller Category

Nintendo has managed to snag an unexpected victory in a rather unconventional category on Amazon Japan. Their latest bestseller isn’t what you’d typically expect, as it’s not a video game or a console but their quirky Alarmo clock that’s got everyone buzzing with interest, flying off the shelves faster than you can say “alarm.”

Leveraging their knack for innovation, Nintendo has consistently rolled out products that capture the imagination of both their loyal fan base and casual observers. Their Nintendo Sound Clock, dubbed Alarmo, is no exception. It landed on the scene somewhat out of the blue, leaving many fans pleasantly dumbfounded. Initially, this novelty was a treat exclusive to Nintendo Switch Online subscribers. However, as Nintendo slowly broadened its availability, the intriguing clock has swept into a variety of markets, climbing its way to this surprising Amazon accolade.

Back on April 21, Nintendo’s Alarmo climbed to the top of Amazon Japan’s best-seller list, winning the day in a category that’s pretty out of the ordinary for Nintendo: wall clocks. Despite its intended purpose as an alarm clock for your bedside, it’s been ruling the charts, outpacing every traditional wall-mounted clock available on the platform. The fact that it’s a device more suited to a nightstand than a wall hasn’t stopped it from leading the pack.

Interestingly, while many gamers had initially hoped for news about the much-anticipated Nintendo Switch 2 instead of a quirky alarm clock, Alarmo has turned out to be quite the hit. Due to its tremendous popularity, Nintendo first offered it exclusively to their Switch Online subscribers before gradually rolling it out to the general market. Despite this phased release, demand remained sky-high. With no direct gaming features tied to it, what keeps Alarmo fresh are its regular updates, adding a mix of nostalgic songs and sound effects from Nintendo’s beloved game catalog. This has kept both new and old users engaged and entertained.

Even though Alarmo has stolen the show on Amazon Japan, things aren’t as flashy in the US market. Yet, the clock has sold out stateside too, compelling buyers to turn to secondary sellers who charge a premium. Clearly, Alarmo has carved out its niche. As the gaming community turns its anticipatory gaze toward new insights about the upcoming Nintendo Switch 2, one wonders if this clock’s current momentum might taper off. Only time will tell if the Alarmo’s reign continues or wanes as new Nintendo wonders capture our hearts.