Take-Two CEO: GTA 6 Pricing Must Offer More Value Than the Cost

Hey, so I came across this wild piece of info about GTA 6. Yeah, you heard me right. They’re talking about the price and, well, let’s say it’s not exactly clear. Okay, get this — Take-Two’s boss, Strauss Zelnick, was kinda dodging around giving any real numbers. Like, sure, they wanna give us “more value than what we charge” — whatever that means. Sounds nice, I guess? Variety did an interview with him, and it’s all very buzzwordy.

Oh, and by the way, GTA 5 is still selling like crazy. I mean, seriously, over 215 million copies? That’s like… a lot. And the whole franchise is nearing 455 million. No biggie, right?

So, back to this pricing mystery for GTA 6. Everyone’s speculating. Like, are we talking $80-$100? Honestly, who knows. Strauss didn’t spill much except for the usual blabber about premium prices and special editions. Maybe they start high and then drop prices later — could be? We’ll just have to wait.

And oh, the trailers! Rockstar’s given us two so far. First one? Ninety-three million views in a day. Casual, right? And then boom — 475 million for the next one. Mind-blowing stuff.

Mark your calendars for May 26, 2026, folks. That’s when GTA 6 drops for PlayStation 5 and Xbox Series X. Feels like ages away, but hey, time flies when you’re, well, endlessly waiting for a game.